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Executive Summary
Executive Summary was based of the results of a parent and student survey. With the data, I was able to set up a six-month campaign for school district superintendents across the country. It started with a direct response component with a specific call to action to attend our leadership summit. This opened the door to sending them a series of leadership booklets that I developed, which concluded with the summit event in San Diego. Feedback to the printed booklets was terrific and enabled me to establish a community of education industry luminaries who were available as resources and partial to our products.
